How Blurb uses Web Analytics to monitor Visitor and Performance James C. Morrison Jmorrison_642_w5 Executive Summary Blurb is a book publishing company founded in 2005 for the more sophisticated self-publisher. Its estimated revenue is between 10 and 50 million dollars. Blurb identifies itself as self-publishing marketing platform that allows anyone to design and publish professional quality books and e-books. These professionally bound books can be promoted and sold online through the Blurb website. The company has been in business since 2005 and houses a design team of professionals who are internet and media experts helping customers bring their photos and printed stories to life. Free downloadable software is provided by the company to all potential customers. Blurb uses web analytics to track and promote its products and services. Advertising and Web Analytics tools are employed for the purpo...
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Google Data Studio (Holmes, 2016) __________________________________________________________________________________________________________________________________ February 12, 2018 James C. Morrison Google Data Studio __________________________________________________________________________________________________________________________________ A Totally New Breed of Data Visualization Google Data Studio is a new data-visualization tool designed to allow the end-user to effortlessly pool marketing data and turn it into aesthetically pleasing...
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Comparing Google Analytics to Momently Analytics tailoring analytics for bloggers February 5, 2018 Jim Morrison Tailoring Analytics for Blogs There are a variety of analytics tools available for social media websites. During the past week, Google Analytics has been linked to this blog. Analytics plays an important role for bloggers in identifying not only the blog traffic, but other actions, like time spent on each page, bounce rate, and the relative value each page contributes to the overall goal of the Blog....
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A Stratified Approach to Social Media Marketing and the consideration of Content and Conversations How to approach Social Media participation As the social media sector of the internet continues to grow and becomes more complex each year, it becomes increasingly important for marketers to devote time and dollars to social media platforms that will affect the bottom-line and position the brand in the most favorable light (Wordstream, 2018). To determine what social media platforms to incorporate, it is important for any organization to develop a Social Media Strategy. The strategy must be clear and accomplish the organization’s goals, purpose, and what it’s trying to achieve using social media. Obviously one of the purposes is to create awareness of the Brand. Additionally, reasons to incorporate social media may include increasing web traffic or sales. Other areas of focus could be relating to building customer loyalty. It i...
The Basics of Measuring Conversion Rates
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(Shrestha,2018) Metrics Measurements in Web Analytics The basics of measuring Conversion Rates (Cutler, 2014) The Basics of Measuring Conversion Rates Conversion Rate (Imagex, 2016) The Conversion Rate Defined In the field of Web Metrics, Conversion occurs when a visitor of the website completes a tangible action. An example would be a purchase made by a customer, the completion of a form, or a specific task. The Conversion Rate is determined by the total number of visitors or customers completing an action that is bein...