A Stratified Approach to Social Media Marketing and the consideration of Content and Conversations How to approach Social Media participation As the social media sector of the internet continues to grow and becomes more complex each year, it becomes increasingly important for marketers to devote time and dollars to social media platforms that will affect the bottom-line and position the brand in the most favorable light (Wordstream, 2018). To determine what social media platforms to incorporate, it is important for any organization to develop a Social Media Strategy. The strategy must be clear and accomplish the organization’s goals, purpose, and what it’s trying to achieve using social media. Obviously one of the purposes is to create awareness of the Brand. Additionally, reasons to incorporate social media may include increasing web traffic or sales. Other areas of focus could be relating to building customer loyalty. It i...
