How Blurb uses Web Analytics to monitor Visitor and Performance James C. Morrison Jmorrison_642_w5 Executive Summary Blurb is a book publishing company founded in 2005 for the more sophisticated self-publisher. Its estimated revenue is between 10 and 50 million dollars. Blurb identifies itself as self-publishing marketing platform that allows anyone to design and publish professional quality books and e-books. These professionally bound books can be promoted and sold online through the Blurb website. The company has been in business since 2005 and houses a design team of professionals who are internet and media experts helping customers bring their photos and printed stories to life. Free downloadable software is provided by the company to all potential customers. Blurb uses web analytics to track and promote its products and services. Advertising and Web Analytics tools are employed for the purpo...
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Google Data Studio (Holmes, 2016) __________________________________________________________________________________________________________________________________ February 12, 2018 James C. Morrison Google Data Studio __________________________________________________________________________________________________________________________________ A Totally New Breed of Data Visualization Google Data Studio is a new data-visualization tool designed to allow the end-user to effortlessly pool marketing data and turn it into aesthetically pleasing...
Comparing Google Analytics to Momently Analytics tailoring analytics for bloggers February 5, 2018 Jim Morrison Tailoring Analytics for Blogs There are a variety of analytics tools available for social media websites. During the past week, Google Analytics has been linked to this blog. Analytics plays an important role for bloggers in identifying not only the blog traffic, but other actions, like time spent on each page, bounce rate, and the relative value each page contributes to the overall goal of the Blog....